Back in the day comment marketing used to be big, but because of excessive abuse by marketers, it became redundant. Now, due to low competition, this becomes a very clever way to market yourself along with your brand.
How does comment marketing help me?Firstly it is a simple way to create additional topic related content.
If you leave an insightful comment on other websites it has the potential to lead visits to your website.
It also creates an impression with other users which portrays you as an authority. In future, this may also lead to indirect links created to your website.
Engaging in comment marketing also leads to a pleasant side effect of increasing your social followers.
What is a great Comment?You may have a whole lot of information to share but when creating a great comment you need to make sure that you don’t go off topic. If you do go off topic, it will tick off the moderators of the page.
Specifically the author, when commenting, you need to make sure that you are respectful of the author and other commentators. Don’t engage in name calling and bad mouthing, it will lead you to become an outcast in the community.
Your comment should provide a unique value to the topic. You need to provide information that is already not mentioned or implied in the post itself, in other comments or is general knowledge.
You should provide insights, tactics, context help, data, statistics, examples etc, given that they are already not present in the post.
This is a no brainer, the comment itself should have no grammar, spelling or language issues. It should be written clearly using proper spacing and paragraphs, should utilize bullet points wherever necessary. This will ensure that the point will be conveyed effectively and not just look like a bunch words jammed together.